Passionate about Design, Creativity, Strategy, Innovation, and the impact that those topics have on people´s life, and the market in general. I´ve been working in the Industry of Design for about 15+ years inside companies like MUMA, Curve Id (New York), and Corona.
Over the past 6 years, I´ve been leading the transformation of the Corona´s portfolio strategy and Design capabilities. I´ve consolidated a high performance, multidisciplinary team of creatives who have brought to reality a significant number of products, all of them developed through a rigorous design process based on people´s needs, and the emotional connections between users and objects.
I´ve spent 5 years living in New York city and working with some of the most incredible brands, for whom I´ve helped to bring their products to life. Some of them are brands like OXO, Colgate, Perkin Elmer, John Deere, among others.
The work that I´ve led has been granted 11 International recognitions from the most prestigious International Awards such as ¨Red Dot design award¨, ¨IF design award¨, ¨A´Design award¨, and ¨Good Design award¨.
Pan-American Design Director at Corona. Bogotá, Col. 2014 to present.
Partner at "La Conferencia de Diseño - MDE".
Partner at "MEDELLÍN DESIGN WEEK".
Senior Designer at Curve ID. New York, USA. 2009-2014
Adjunct Professor at EAFIT University. Medellín , Col. 2009
Adjunct Professor at Instituto Tecnológico Metropolitano ITM. Medellín, Col. 2009
Designer at Muma. Medellín , Col. 2005-2009
Designer at Industrias X -trasuelas de Colombia. Medellín , Col. 2003-2005
Wacom Academy, E-Fest 2020
CURTA EM CASA, Festival. São Paulo, Brazil 2020
Dsgn Fest Veritas. San Jose, Costa Rica. 2019.
Indiscreto 13. Pamplona, Santander.
La Feria de Diseño 2019.
Medellin Design Week 2018.
International Congress of Furniture Design, +MOB Sena, MDE, Col. 2018.
Medellin Design Week 2017.
5th edition of the Creative Industries from El Bosque University. Bogota, Col. 2017